Last week, I met with a local Santa Cruz business owner who wanted me to take a look at her website to try to figure out why it ranks so low. She has a music-related business. Her website was at the bottom of page 2 in the Google search results for her primary keyword.
Yes, you should have a Google My Business for your hair salon or spa. Not only because it is FREE—your business will have both greater visibility and potential reach across Google. Let’s start from ground zero. What is a Google My Business page (GMB for short)? Think of GMB as a miniaturized version of
Biggest Mistakes People Make When Hiring An Online Marketing Agency Here are the top 5 biggest mistakes people make when hiring an online marketing agency: They choose a generic-looking website. Ten years ago, having ANY website was a major competitive advantage because many businesses had not yet built an online presence. However, the reality