Who doesn’t want to get it CHEAP, FAST, and GOOD? Just remember that there are always trade offs for each choice.

Good & Cheap won’t be fast. Fast & Good won’t be cheap. Cheap & Fast won’t be good.

The bottom line here is that going with the cheapest price can cost you way much more money in the long run.

For instance, let’s say you hire the contractor who bid the lowest price to build a deck for you. Surprise—he doesn’t use pressure treated lumber on the support posts (to save money).  Your new deck will start falling apart in after a couple of years. You may have saved a couple thousand dollars up front, but you will need to tear out the deck in 3 years and build a new one because of rot.

This scenario is true for services as well. For instance, a digital marketer who is just starting out may offer very low pricing, however if he/she lacks the skills and experience to get results, you could end up wasting your money.

Experts in any field will generally not be the lowest price because they know that they can deliver results that will more than pay for themselves for their clients.

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