Google My Business (GMB) Management Services

Creating and managing a Google My Business profile is vital for local search success. Your GMB profile is how most potential customers will discover and evaluate you online.

What we do:
Set up your GMB profile or optimize it if you already have an established profile.
Optimize your Google My Business keywords, descriptions, business categories and photos to leapfrog your competitors.
Continually manage your Google My Business listings to make sure you stay ahead of the competition.
Benchmark GMB performance against competitors
Analyze GMB Insights data such as (Calls, Website Visits, Direction requests)
Manage questions & answers
Post to your GMB profile on a regular basis

Read on to learn more about what a GMB profile is and why it is so vital for local businesses to manage and optimize properly to get new clients.

What is Google My Business (GMB)?

Google My Business (GMB) is your business profile on the Google search engine. Your GMB profile is how potential customers will initially discover and evaluate you online.

The most typical appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, such as this one.

Your GMB profile can include information such as your services, contact details, business description, category, and operational schedule. Certain features such as GMB Q&As and Google Reviews are almost entirely generated by clients of your business!
A big part of local SEO services is keeping your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack.

Why do you need Google My Business?

Most local SEO experts believe that GMB optimization is the number one ranking factor to improve local SEO rankings. Plus, Google is the most used search engine and GMB powers results for both Google and Google Maps.

Without a GMB profile, your business is not going to be able to compete in search. And what’s more, once it’s claimed and optimized, you need to make sure that it is managed properly.

GMB profile example
google my business

Google My Business features overview

In this section, we’ll examine the most important features of a GMB profile.

Google reviews

Google has been allowing customers to leave reviews for local businesses for over a decade. The total number and average rating of Google My Business reviews you collect is a known SEO ranking factor, as it supports the prominence of your business in the community. More on reviews in on our Reputation Management page.

Photos

Google My Business has several visual features available when you verify your listing. The platform will allow you to upload images of your business to your profile, attach images to posts, and upload video. You can even add 360º photos and virtual video tours.

…Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.—Google

GMB photos example
GMB photos example

Posts

Google My Business Posts are a useful way to connect with customers, allowing local businesses to share their latest offers, events, products, and services.

One amazing quality about Google Posts is that when a potential customer searches for a particular business on Google, the Post can show up front-and-center in the business’ Knowledge Panel.

Book an appointment

Some businesses, such as salons and spas, will also have access to a “book an appointment link” in GMB. If you have a business that takes appointments and bookings, then having this feature could make things much more convenient for your customers to be able to take action. Also, there are several online booking software programs that offer direct booking via your GMB profile. Here is an example of an appointment link in yellow highlight.

Q and A

Google Q&A is a consumer-facing FAQ feature that allows consumers (and businesses) to ask and answer questions about the business. These questions and their answers can show directly in Google search results. Users can also give a thumbs-up vote to questions and answers, which influences both their order and where they might appear.

Be sure to check out our Local SEO services, Website Design, Online Reputation Management, and Social Media to learn about our other services.

Visit our Contact Us page to send us a message or to schedule a meeting to learn how we can help your business attract more clients via local SEO services.

localized organic search results
appointment link on GMB profile
localized organic search results

Google My Business (GMB) Management Services

Creating and managing a Google My Business profile is vital for local search success. Your GMB profile is how most potential customers will discover and evaluate you online.

What we do:
Set up your GMB profile or optimize it if you already have an established profile.
Optimize your Google My Business keywords, descriptions, business categories and photos to leapfrog your competitors.
Continually manage your Google My Business listings to make sure you stay ahead of the competition.
Benchmark GMB performance against competitors
Analyze GMB Insights data such as (Calls, Website Visits, Direction requests)
Manage questions & answers
Post to your GMB profile on a regular basis

Read on to learn more about what a GMB profile is and why it is so vital for local businesses to manage and optimize properly to get new clients.

Who needs local SEO services?

 

What is Google My Business (GMB)?

Google My Business (GMB) is your business profile on the Google search engine. Your GMB profile is how potential customers will initially discover and evaluate you online.

The most typical appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, such as this one.

Your GMB profile can include information such as your services, contact details, business description, category, and operational schedule. Certain features such as GMB Q&As and Google Reviews are almost entirely generated by clients of your business!
A big part of local SEO services is keeping your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack.

Why do you need Google My Business?

Most local SEO experts believe that GMB optimization is the number one ranking factor to improve local SEO rankings. Plus, Google is the most used search engine and GMB powers results for both Google and Google Maps.

Without a GMB profile, your business is not going to be able to compete in search. And what’s more, once it’s claimed and optimized, you need to make sure that it is managed properly.

google my business

Google My Business features overview

In this section, we’ll examine the most important features of a GMB profile.

Google reviews

Google has been allowing customers to leave reviews for local businesses for over a decade. The total number and average rating of Google My Business reviews you collect is a known SEO ranking factor, as it supports the prominence of your business in the community. More on reviews in on our Reputation Management page.

Photos

Google My Business has several visual features available when you verify your listing. The platform will allow you to upload images of your business to your profile, attach images to posts, and upload video. You can even add 360º photos and virtual video tours.

…Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.—Google

GMB photos example

Posts

Google My Business Posts are a useful way to connect with customers, allowing local businesses to share their latest offers, events, products, and services.

One amazing quality about Google Posts is that when a potential customer searches for a particular business on Google, the Post can show up front-and-center in the business’ Knowledge Panel.

Book an appointment

Some businesses, such as salons and spas, will also have access to a “book an appointment link” in GMB. If you have a business that takes appointments and bookings, then having this feature could make things much more convenient for your customers to be able to take action. Also, there are several online booking software programs that offer direct booking via your GMB profile. Here is an example of an appointment link in yellow highlight.

appointment link on GMB profile

Q and A

Google Q&A is a consumer-facing FAQ feature that allows consumers (and businesses) to ask and answer questions about the business. These questions and their answers can show directly in Google search results. Users can also give a thumbs-up vote to questions and answers, which influences both their order and where they might appear.

Be sure to check out Local SEO services, Website Design, Online Reputation Management, and Social Media to learn about our other offerings.

Visit our Contact Us page to send us a message or to schedule a meeting to learn how we can help your business attract more clients via local SEO services.