Creating and managing a Google My Business profile is vital for local search success. Your GMB profile is how most potential customers will discover and evaluate you online.
What we do:
Set up your GMB profile or optimize it if you already have an established profile.
Optimize your Google My Business keywords, descriptions, business categories and photos to leapfrog your competitors.
Continually manage your Google My Business listings to make sure you stay ahead of the competition.
Benchmark GMB performance against competitors
Analyze GMB Insights data such as (Calls, Website Visits, Direction requests)
Manage questions & answers
Post to your GMB profile on a regular basis
Read on to learn more about what a GMB profile is and why it is so vital for local businesses to manage and optimize properly to get new clients.
Google My Business (GMB) is your business profile on the Google search engine. Your GMB profile is how potential customers will initially discover and evaluate you online.
The most typical appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, such as this one.
Your GMB profile can include information such as your services, contact details, business description, category, and operational schedule. Certain features such as GMB Q&As and Google Reviews are almost entirely generated by clients of your business!
A big part of local SEO services is keeping your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack.
Why do you need Google My Business?
Most local SEO experts believe that GMB optimization is the number one ranking factor to improve local SEO rankings. Plus, Google is the most used search engine and GMB powers results for both Google and Google Maps.
Without a GMB profile, your business is not going to be able to compete in search. And what’s more, once it’s claimed and optimized, you need to make sure that it is managed properly.