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You might be surprised to learn that ranking on Go

You might be surprised to learn that ranking on Google has a lot to do with the categories you have selected for your business. There is an excellent free Chrome plugin (extension) called GMB Spy that allows you to view the categories that your competitors have selected. You can then use GMB Spy to learn about them. ⠀
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For instance, see the screen shot of the day spa listed below. They have only selected the category "Day spa." However, if they looked at their competitors' listings that rank higher, they would learn that there are other categories such as "Facial spa" that will allow them to rank higher and also, more importantly, enable them to get more phone calls and new clients. ⠀
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Caveat--you should only list categories that your business actually provides and that can be verified on your website. For instance, if you list the category of "Facial spa", you should have a service page that is called "Facials." It is becoming increasingly difficult to fool Google. Let me know if you have any questions! ⠀
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Why should your business have a Google My Business

Beautiful morning!!! Looking forward to heading to

Beautiful morning!!! Looking forward to heading to a marketing conference today!

Did you know? Many people wait to start a business

Drastic reduction in the amount of training hours

Drastic reduction in the amount of training hours (from 1,600 to just 600) AND NO HANDS ON TEST REQUIRED to legally perform hair services going into law in California starting January 2022. I did not follow the history of how this law was passed, but I think it could lead to a number of problems if there aren't support programs created for these new stylists to get additional hands-on training before they start doing services on their own clients. Up until the early 2000s, there were many large salons in California that offered quality salon assistant programs to newly licensed stylists but now many of those large, independent salons are no longer in business, so there aren't as many training programs available as in the past. Many of my California hairstylist clients are very upset. What do you think?

#hairstylists #california #laws #cosmetology #gavinnewsom

If you run a small biz, using the Google My Busine

If you run a small biz, using the Google My Business app is one way to get more clients and improve your rankings 💰💰💰

New website we designed for an internationally rec

New website we designed for an internationally recognized mother-daughter piano duo who wanted a site to showcase their performances and sell their piano music scores. Built with WordPress and Shopify buy button integration for secure e-commerce. Popularpianocovers.com

Want more clients in your chair? Hire us to create

You might be surprised to learn that ranking on Go

You might be surprised to learn that ranking on Google has a lot to do with the categories you have selected for your business. There is an excellent free Chrome plugin (extension) called GMB Spy that allows you to view the categories that your competitors have selected. You can then use GMB Spy to learn about them. ⠀
⠀
For instance, see the screen shot of the day spa listed below. They have only selected the category "Day spa." However, if they looked at their competitors' listings that rank higher, they would learn that there are other categories such as "Facial spa" that will allow them to rank higher and also, more importantly, enable them to get more phone calls and new clients. ⠀
⠀
Caveat--you should only list categories that your business actually provides and that can be verified on your website. For instance, if you list the category of "Facial spa", you should have a service page that is called "Facials." It is becoming increasingly difficult to fool Google. Let me know if you have any questions! ⠀
⠀

Looking for some fresh marketing for your business

Looking for some fresh marketing for your business? Have you been wanting to get things started this summer but just haven't had the time? We can help. Take the first step and reach out to us. 🍞⠀
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Google makes it easy to get more reviews for your

Want more clients in your chair? Hire us to create

How do backlinks help get more search traffic to y

How do backlinks help get more search traffic to your website? In a nutshell, a backlink is another website linking to your website. By creating more backlinks, your website will achieve more authority on Google relative to your competitors—leading to increased search traffic. We have found that this is one of the most effective ways for local businesses to outshine their competition. Reach out to us to learn how we can help your business get more customers! ⠀
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⠀ Reposting reviews gets more profile visits on

Why should your business have a Google My Business

You might be surprised to learn that ranking on Go

You might be surprised to learn that ranking on Google has a lot to do with the categories you have selected for your business. There is an excellent free Chrome plugin (extension) called GMB Spy that allows you to view the categories that your competitors have selected. You can then use GMB Spy to learn about them. ⠀
⠀
For instance, see the screen shot of the day spa listed below. They have only selected the category "Day spa." However, if they looked at their competitors' listings that rank higher, they would learn that there are other categories such as "Facial spa" that will allow them to rank higher and also, more importantly, enable them to get more phone calls and new clients. ⠀
⠀
Caveat--you should only list categories that your business actually provides and that can be verified on your website. For instance, if you list the category of "Facial spa", you should have a service page that is called "Facials." It is becoming increasingly difficult to fool Google. Let me know if you have any questions! ⠀
⠀

How to Rank on Page 1 of Google for Hairstylists T

How to Rank on Page 1 of Google for Hairstylists Tip 5⠀
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Include Video on your site⠀
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Google starts a stopwatch as soon as someone lands on your site. When the visitor leaves, Google marks how long the person was on your site. This is called "Session Duration" and you can see this statistic in your Google Analytics. The longer a visitor stays, relative to your competition, the more authority your site gets in the eyes of Google. Use either YouTube or Video to self-host (no ads).⠀
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How to Rank on Page 1 of Google for Hairstylists T

How to Rank on Page 1 of Google for Hairstylists Tip 4⠀
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Use Header Tags Properly On Your Website for SEO⠀
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In a nutshell, many web designers do an amazing job making a "pretty" site. However, improperly using header tags can leave Google in the dark as to what your site is all about. Result—it may be challenging for your site to rank, costing you a lot of lost money and clients.⠀
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How to Rank on Page 1 of Google for Hairstylists T

How to Rank on Page 1 of Google for Hairstylists Tip 3⠀
Google wants to serve website results that load fast! So make your home page load as fast as possible. Use image compression software to reduce image size, move 3rd party integrations to inner pages, use image thumbnails for videos with clickable links.⠀
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Use a free tool like GTmetrix to check speed which will also offer ways to improve loading times. ⠀
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Reason #3 Why You Should Build out the free websit

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