Local SEO (local search engine optimization) is a coordinated process of strategies designed to improve your visibility over your competitors on Google and other search engines when people close to your physical location perform a search or when a search includes a specific location. But how is it possible that Google knows where I am and what to show me? This works because Google uses GPS to keep tabs on your location, and to provide you with more relevant search results. To see how this works, simply scroll to the bottom of your search results on mobile and it will show where it thinks you are. If you are searching from a PC, Google knows where you are based on your IP address.
For example, local SEO tactics are what help businesses show up on Google Maps or search results when someone out and about on their phone types in ‘best pizza New York’ or ‘Pizza near me’.
To boost online visibility, there are a few tried-and-true tactics available to you. In general, we want to show Google that your business is worthy of appearing at the top of search results for certain terms and searches.
As the name suggests, local SEO focuses on attracting clients in more focused areas (versus the global reach of online stores) such as those in a particular town or city. It is regularly practiced by local businesses that aim to reach a local audience to get phone calls or website inquiries—basically to create the opportunity for a searcher to contact your business.
What is a local search?
A local search occurs when a person enters a query into Google with local intent. For example, ‘pizza takeout near me’, ‘pizza takeout New York, NY’, or, if their geolocation is available to Google, just ‘pizza takeout’.
How does the Google local algorithm work?
The organic Google algorithm dictates what shows up in the search results. However, for local results, the algorithm is slightly different, and takes into consideration more factors than the standard search algorithm.
Let’s take a look at what Google considers important when you make a local search.
The Google local algorithm relies on three key things:
- Relevance– is the business being surfaced appropriately relevant to the search query at hand?
- Prominence– is the business being surfaced trusted?
- Proximity – is the business nearby to the searcher?
Depending on your industry and search terms, search results may include the local map pack and localized organic results.
Over the years, more and more businesses have established their online presence via websites, so the competition for the top pages in search results has become highly competitive. Therefore, if you want to have your business appear in the top search results pages, you could consider investing in a local SEO service package.
Be sure to check out GMB Management, Website Design, Online Reputation Management, and Social Media to learn about our other services.
Visit our Contact Us page to send us a message or to schedule a meeting to learn how we can help your business attract more clients via local SEO services.