LOCAL SEO SERVICES

When you are a local business, local SEO plays a critical role in your ability to generate a steady stream of new clients. If your local business is difficult to find online, then you should learn how our services can improve your rankings.

What we do:
Use specialized local SEO tactics to boost your business higher on Google Maps and search results
Set up and optimize your GMB profile (refer to GMB Management page for details)
Analyze your website and make content changes to improves searchability on Google
Create or optimize your current GMB profile
Link-building
Create Citations

In this introduction to local SEO, we will review basics of getting your business found in local search results.

First off, who is Local SEO for?

Local SEO is for any business that has a physical building location where it services customers or any business that serves an established local geographic area. Local brick-and-mortar stores such as hair salons, spas, dry cleaners, restaurants, clinics, and law offices are all businesses that should be using local SEO.

Businesses that serve a set geographical area are identified as service-area businesses (plumbers, locksmiths, roofers and other similar professionals that travel to their customers) will benefit greatly from engaging in local SEO services.

Who needs local SEO?

Advantages of Implementing Local SEO Services

In this current climate of online shopping and large corporations, local business owners may have a tendency to feel discouraged trying to compete against national chains like Amazon and Sephora for search results.

The good news is that local SEO favors smaller businesses over big corporate businesses in the local search results. Investing in local SEO is your opportunity to get discovered by local consumers who are ready and willing to invest in your business instead.

Today, many businesses have two storefronts that they need to manage well in order to be successful: both their physical storefront and their digital storefront. Local SEO is what is going to make your digital storefront more visible and get you more customers.

What is Local Search Engine Optimization?

Local SEO (local search engine optimization) is a coordinated process of strategies designed to improve your visibility over your competitors on Google and other search engines when people close to your physical location perform a search or when a search includes a specific location. But how is it possible that Google knows where I am and what to show me? This works because Google uses GPS to keep tabs on your location, and to provide you with more relevant search results. To see how this works, simply scroll to the bottom of your search results on mobile and it will show where it thinks you are. If you are searching from a PC, Google knows where you are based on your IP address.

For example, local SEO tactics are what help businesses show up on Google Maps or search results when someone out and about on their phone types in ‘best pizza New York’ or ‘Pizza near me’.

To boost online visibility, there are a few tried-and-true tactics available to you. In general, we want to show Google that your business is worthy of appearing at the top of search results for certain terms and searches.

As the name suggests, local SEO focuses on attracting clients in more focused areas (versus the global reach of online stores) such as those in a particular town or city. It is regularly practiced by local businesses that aim to reach a local audience to get phone calls or website inquiries—basically to create the opportunity for a searcher to contact your business.

What is a local search?

A local search occurs when a person enters a query into Google with local intent. For example, ‘pizza takeout near me’, ‘pizza takeout New York, NY’, or, if their geolocation is available to Google, just ‘pizza takeout’.

How does the Google local algorithm work?

The organic Google algorithm dictates what shows up in the search results. However, for local results, the algorithm is slightly different, and takes into consideration more factors than the standard search algorithm.

Let’s take a look at what Google considers important when you make a local search.

The Google local algorithm relies on three key things:

  1. Relevance– is the business being surfaced appropriately relevant to the search query at hand?
  2. Prominence– is the business being surfaced trusted?
  3. Proximity – is the business nearby to the searcher?

Depending on your industry and search terms, search results may include the local map pack and localized organic results.

Over the years, more and more businesses have established their online presence via websites, so the competition for the top pages in search results has become highly competitive.  Therefore, if you want to have your business appear in the top search results pages, you could consider investing in a local SEO service package.

Be sure to check out GMB Management, Website Design, Online Reputation Management, and Social Media to learn about our other services.

Visit our Contact Us page to send us a message or to schedule a meeting to learn how we can help your business attract more clients via local SEO services.

localized organic search results
local business ranking factors

Local SEO Services

When you are a local business, local SEO plays a critical role in your ability to generate a steady stream of new clients. If your local business is difficult to find online, then you should learn how our services can improve your rankings.

What we do:
Use specialized local SEO tactics to boost your business higher on Google Maps and search results
Set up and optimize your GMB profile (refer to GMB Management page for details)
Analyze your website and make content changes to improves searchability on Google
Create or optimize your current GMB profile
Link-building
Create Citations

In this introduction to local SEO, we will review basics of getting your business found in local search results.

First off, who is Local SEO for?

Local SEO is for any business that has a physical building location where it services customers or any business that serves an established local geographic area. Local brick-and-mortar stores such as hair salons, spas, dry cleaners, restaurants, clinics, and law offices are all businesses that should be using local SEO.

Businesses that serve a set geographical area are identified as service-area businesses (plumbers, locksmiths, roofers and other similar professionals that travel to their customers) will benefit greatly from engaging in local SEO services.

Who needs local SEO services?

Advantages of Implementing Local SEO Services

When you are a local business, local SEO can play a key role in generating a steady stream of new clients to help you to grow your revenue.

In this current climate of online shopping and large corporations, local business owners may have a tendency to feel discouraged trying to compete against national chains like Amazon and Sephora for search results.

The good news is that local SEO favors smaller businesses over big corporate businesses in the local search results. Investing in local SEO is your opportunity to get discovered by local consumers who are ready and willing to invest in your business instead.

Today, many businesses have two storefronts that they need to manage well in order to be successful: both their physical storefront and their digital storefront. Local SEO is what is going to make your digital storefront more visible and get you more customers.

What is Local SEO?

Local SEO (local search engine optimization) is a coordinated process of strategies designed to improve your visibility over your competitors on Google and other search engines when people close to your physical location perform a search or when a search includes a specific location.

But how is it possible that Google knows where I am and what to show me? This works because Google uses GPS to keep tabs on your location, and to provide you with more relevant search results. To see how this works, simply scroll to the bottom of your search results on mobile and it will show where it thinks you are. If you are searching from a PC, Google knows where you are based on your IP address.

For example, local SEO tactics are what help businesses show up on Google Maps or search results when someone out and about on their phone types in ‘best pizza New York’ or ‘Pizza near me’.

To boost online visibility, there are a few tried-and-true tactics available to you. In general, we want to show Google that your business is worthy of appearing at the top of search results for certain terms and searches.

As the name suggests, local SEO focuses on attracting clients in more focused areas (versus the global reach of online stores) such as those in a particular town or city. It is regularly practiced by local businesses that aim to reach a local audience to get phone calls or website inquiries—basically to create the opportunity for a searcher to contact your business.

What is a local search?

A local search occurs when a person enters a query into Google with local intent. For example, ‘pizza takeout near me’, ‘pizza takeout New York, NY’, or, if their geolocation is available to Google, just ‘pizza takeout’.

How does the Google local algorithm work?

The organic Google algorithm dictates what shows up in the search results. However, for local results, the algorithm is slightly different, and takes into consideration more factors than the standard search algorithm.

Let’s take a look at what Google considers important when you make a local search.

The Google local algorithm relies on three key things:

  1. Relevance– is the business being surfaced appropriately relevant to the search query at hand?
  2. Prominence– is the business being surfaced trusted?
  3. Proximity – is the business nearby to the searcher?

Depending on your industry and search terms, search results may include the local map pack and localized organic results.

localized organic search results

Over the years, more and more businesses have established their online presence via websites, so the competition for the top pages in search results has become highly competitive.  Therefore, if you want to have your business appear in the top search results pages, you could consider investing in a local SEO service package.

Be sure to check out GMB ManagementWebsite DesignOnline Reputation Management, and Social Media to learn about our other services.

Visit our Contact Us page to send us a message or to schedule a meeting to learn how we can help your business attract more clients via local SEO services.