Local SEO for Hair Salons, Spas, Lash Artists, and Other Creatives

Local SEO, (Local Search Engine Optimization), is a way to market your local business online and ensure you reach local customers at the exact time they are looking for you online.

We now live in an online world.

The way people discover, evaluate and trust Local Businesses has changed for good.

Online is driving offline sales—key statistics back this up.

“97% of consumers search online to find a local business.” Brightlocal.

“78% of mobile local searches resulted in offline purchases.” ComScore.

“64% of consumers say they check online reviews on Google before visiting a business.” Local Consumer Review.

High performing local businesses are ahead of the curve.

“SMBs that are making the most use of online are 2.8 times more likely to enjoy revenue growth than those who do not.” Google.

 Failure to adapt is no longer an option

“70% of local businesses fail by their 10th year in business.” Bureau of Labor Statistics.

We help local businesses future-proof themselves by generating more leads from Google.

Google wants to provide the best results possible.

local seo for hair salons, spas, and lash artists

Local SEO for Hair Salons, Spas, Lash Artists, and Other Creatives

Local SEO, (Local Search Engine Optimization), is a way to market your local business online and ensure you reach local customers at the exact time they are looking for you online.

We now live in an online world.

The way people discover, evaluate and trust Local Businesses has changed for good.

Online is driving offline sales—key statistics back this up.

“97% of consumers search online to find a local business.” Brightlocal.

“78% of mobile local searches resulted in offline purchases.” ComScore.

“64% of consumers say they check online reviews on Google before visiting a business.” Local Consumer Review.

High performing local businesses are ahead of the curve.

“SMBs that are making the most use of online are 2.8 times more likely to enjoy revenue growth than those who do not.” Google.

 Failure to adapt is no longer an option

“70% of local businesses fail by their 10th year in business.” Bureau of Labor Statistics.

We help local businesses future-proof themselves by generating more leads from Google.

Google wants to provide the best results possible.

local seo for hair salons, spas, and lash artists

Google Local Ranking Factors

Proximity + Relevance + Prominence

These are the factors that Google uses to decide which business to rank highest.

Proximity

Google uses the location of the person doing the searching and any locations included in the search query to determine the results in search.

For instance, if you’re an electrician based in Atlanta and somebody searches for electricians in San Francisco, your business will not appear in the search results. Proximity is a metric that you can’t control or influence.

Relevance

How relevant is the search term to the business?

If you are a plastic surgeon and someone searches for an orthopedic surgeon, it is unlikely that your business will be returned ahead of businesses that are orthopedic surgeons.

Prominence

What is the authority of the Local Business?

Google uses various signals like reviews and links to decide the prominence and authority of a local business.

local ranking factors for salons and spas

Google My Business (GMB) Optimization

Having a Google My Business profile is vital for local search. Your GMB profile is how most potential customers will discover and evaluate you online. If you do not have a well optimized Google My Business listing, it is impossible to succeed in local search. We will optimize your Google My Business keywords, descriptions, business categories and photos to leapfrog your competitors.

Ongoing GMB support:

We will continuously manage your Google My Business listings to make sure you stay ahead of the competition.

◦ Benchmark GMB performance against competitors

◦ Analyse GMB Insights data such as (Calls, Website Visits, Direction Requests)

◦ Manage questions & answers

◦ Google My Business posts on a regular basis

google my business for salons and spas

Other SEO Tools

Link building

These are links from other websites that link to your website. As a local business, you want to have links that are relevant to your location and industry. This is a crucial signal to Google that you are an authoritative website.

On Page SEO

On-page signals are everything that’s on your website, from your content to your images. Google uses these as signals to determine relevance. We will optimize your website for SEO.

Citation Campaign

A local citation (also known as a business listing or online directory listing) is any place online that displays your business name, address and phone number. Google uses this data to help validate your local business data. If you have inconsistent data on any of these directories, then it can damage your visibility. However, the more consistent this data is across the top directories, the more trust it sends to Google.

We will run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business data is listed and 100% correct. This ensures optimal visibility in Google for your business. Building and managing local, niche and general listings, boost your online visibility. We will stay in control of your online visibility by identifying and building missing business listings on all of the relevant directories. We’ll also fix inaccurate existing listings and remove duplicates.

  • Detailed NAP audit and listing score report
  • Track week-on-week active listing growth
  • Monitor competitor listings and fill gaps
  • Discover new listing opportunities

Review Signals

We now live in a world where consumers dictate how successful your business will be. Online reviews are how today’s consumers evaluate and trust local businesses online. They also act as a key ranking signal for Google. Even with the highest ranking business, if your online reviews are not as good as your competitors', you’ll never succeed online.

local SEO